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Mills & Boon
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Mills & Boon
To enter the world of Harlequin is to travel the globe. In just over 45 years this
company evolved from a small Canadian reprint house into the largest publisher of
romance fiction in the world. Now an international concern, Harlequin is known
throughout North and South America, Europe, the Middle East, Australia, Japan and
China for its unique brand of romance fiction, currently translated into 23 languages
and sold in various formats in over 100 international markets.
Harlequin Books was founded by Richard Bonnycastle in 1949. Specialising in reprints
of British and American books, the first 400 titles under the Harlequin imprint were a
varied collection of westerns, thrillers, craft books and classics. It was the inclusion
of romance titles which formed the foundations of Harlequin's development into a leading
publisher of romance fiction.
In 1957 Harlequin began buying the rights to romance novels from the English firm
Mills & Boon Ltd. So successful were these Doctor Nurse romances that the Canadian Company
began to concentrate on selling them and by 1964 romance fiction comprised the entire
Harlequin list.
In the late 1960s Harlequin began a period of extraordinary expansion that propelled it into
the international stage following the 1971 acquisition of Mills & Boon Ltd, then the largest
romance publisher in the English speaking world. By the end of the decade, Harlequin's overseas
acquisitions and partnerships were taking the company's brand of love stories to bookshelves
around the world. In 1975 Harlequin Holland was opened, followed by a joint venture in Germany.
Harlequin France, Sweden, Japan and Greece soon followed as well as another joint venture in
Italy. In 1981, Canadian communications giant Torstar Corporation completed its purchase of
the dynamic Harlequin operation. Expansion into the overseas market continued with the 1990s
seeing the opening of offices in Eastern Europe. Harlequin Hungary was soon followed by Poland
in 1991 and the Czech Republic in 1992. Books are now also sold under license in Russia, Latin
America, and under a co-operative publishing agreement in China.
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MIRA:
In 1994 Harlequin Enterprises announced the launch of MIRA
books, an author led publishing program designed to satisfy
the broader reading demands of consumers in the women's
fiction category. The name defines the new imprint: Mira
means wonderful in Latin and Mira is also one of the
brightest stars in the southern constellation.
The MIRA program consists mainly of books commissioned from
hugely successful British authors like Penny Jordan and from
high profile American authors. Unlike series romance, these
books are over 100,000 words in length and editorial includes
all mainstream fiction categories from crime thrillers to
historical fiction.
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EnterMills & BoonNow
Mills & Boon
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